Ad Spend Break‑Even Forecaster

See leads, customers, revenue, and ROI in seconds — make smarter ad decisions before you spend.

Inputs

Ad Budget ($)

Estimated Cost per Lead ($)

Close Rate (%)

Average Job / Customer Value ($)

Results

Expected Leads—

Expected Customers—

Break‑Even (Customers)—

Gross Revenue Forecast—

Profit (Revenue − Budget)—

ROI % —

Tip: If ROI is low, test lowering CPL (better targeting/creative) or improving close rate (faster follow‑up, better scripts).

Compare an improved scenario (optional)

Improved CPL ($)

Improved Close Rate (%)

Baseline

Leads—

Customers—

Revenue—

ROI %—

Improved

Leads—

Customers—

Revenue—

ROI %—

Revenue Gain (Improved − Baseline) —

Disclaimer: This forecaster provides estimates for planning only. Actual results will vary.